About Crispin

I'm an SEO consultant with nearly a decade of experience helping businesses grow organic traffic and revenue. Based in Swansea, South Wales, I work with clients across the UK— from startups to household names.

Career highlights

My background is in journalism—BBC, ITV and national publications. That foundation shapes how I think about content: clarity, credibility and user intent matter. I moved into SEO when I saw how data and technical optimisation could unlock results that content alone couldn't achieve.

Why SEO?

SEO sits at the intersection of content, technology and data. It rewards rigour and iteration. I specialise in technical SEO and content strategy because that's where the biggest wins often hide—especially when everyone else is chasing links and vague "content marketing."

Philosophy

Data-driven, no fluff. I don't promise guarantees or make up ROI predictions. I focus on what we can measure, prioritise with frameworks like RICE, and deliver actionable work that moves the needle.

Connect

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