Process & Methodology

How a project runs, from the first audit to monthly measurement. Each stage builds on the one before it.

1

Discovery & Audit

I start with where you are now. The audit covers technical issues, content gaps and how you compare with competitors, and every finding comes with the data behind it.

  • Technical health check: site structure, crawlability, Core Web Vitals
  • Competitor analysis: where you sit against the sites outranking you
  • Keyword gap analysis: opportunities you’re missing
  • Content audit: what’s working, what’s not
2

Strategy Development

The strategy turns the audit into a plan you can work through. I put the changes most likely to affect traffic and enquiries first, and fit the plan to your budget and timeline.

  • Hub-and-spoke content architecture
  • Prioritisation (RICE: impact against effort)
  • Topical authority mapping
  • Delivery plan with clear milestones
3

Implementation

Technical fixes, new content or local work, delivered in short blocks with regular check-ins. I can do it myself or brief your developers and writers.

  • On-page optimisation: titles, meta, structure, intent alignment
  • Technical fixes: indexing, redirects, schema, performance
  • Content creation or optimisation: gap-filling, refreshes
  • Local SEO: Google Business Profile, citations, reviews
4

Authority Building

This is the slow part. I make sure your content shows real expertise and who’s behind it. Then I go after links and mentions from sites that are relevant to you.

  • E-E-A-T signals: expertise, experience, authoritativeness, trust
  • Link acquisition: outreach, digital PR, partnerships
  • Brand mentions: visibility beyond direct backlinks
5

Measurement & Iteration

I track traffic, rankings and enquiries, report in plain English, and change the plan when the results say so. Reports focus on the numbers that affect revenue.

  • GSC and Analytics tracking: traffic, rankings, conversions
  • Monthly reporting: clear metrics and narrative
  • Continuous optimisation: re-prioritise based on data

Pricing & delivery

One-off consultancy: £400/day. Ongoing work: £350/day. Multi-channel projects: £350/day. The plan fits your budget, and anything that doesn't fit a day rate gets its own scope and quote.

Want to see how this works for your business?

Book Free Consultation