Process & Methodology

A data-driven approach that moves from audit to strategy to implementation and iteration. Each phase builds on the last.

1

Discovery & Audit

We start by understanding where you are. A full SEO audit reveals technical issues, content gaps and competitive positioning. No guessing—everything is data-backed.

  • Technical health check – site structure, crawlability, Core Web Vitals
  • Competitive landscape analysis – where you sit vs competitors
  • Keyword gap analysis – opportunities you’re missing
  • Content audit – what’s working, what’s not
2

Strategy Development

Strategy turns audit findings into an actionable roadmap. We prioritise work that moves the needle, not busy-work. Delivery plans are flexible to fit your budget and timeline.

  • Hub-and-spoke content architecture
  • Prioritisation (RICE framework – impact vs effort)
  • Topical authority mapping
  • Delivery plan with clear milestones
3

Implementation

Execution is where results happen. Whether it’s technical fixes, new content or local optimisation, work is delivered in clear sprints with regular check-ins.

  • On-page optimisation – titles, meta, structure, intent alignment
  • Technical fixes – indexing, redirects, schema, performance
  • Content creation or optimisation – gap-filling, refreshes
  • Local SEO – Google Business Profile, citations, reviews
4

Authority Building

Authority compounds over time. We build E-E-A-T into your content and presence, and pursue links and mentions that support your rankings and reputation.

  • E-E-A-T signals – expertise, experience, authoritativeness, trust
  • Link acquisition – outreach, digital PR, partnerships
  • Brand mentions – visibility beyond direct backlinks
5

Measurement & Iteration

SEO is iterative. We track what matters, report in plain English and adjust the plan as results come in. No vanity metrics—focus on outcomes that affect revenue.

  • GSC and Analytics tracking – traffic, rankings, conversions
  • Monthly reporting – clear metrics and narrative
  • Continuous optimisation – re-prioritise based on data

Pricing & delivery

One-off consultancy: £400/day. Ongoing work: £300/day. Multi-channel projects: £300/day. Delivery plans are flexible and tailored to your needs. For unique projects or custom strategies, we can scope and quote accordingly.

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