Local Business Local Pack Rankings
Challenge: A multi-location service business had inconsistent visibility in local search. Some locations appeared in the local pack, others did not.
The challenge
A regional service business with 12 locations wanted to improve local search visibility. Some locations ranked well, others were absent from the local pack. NAP (name, address, phone) was inconsistent across the web. Review volume varied widely by location.
Approach
We conducted a full local SEO audit:
- GBP optimisation: categories, descriptions, services, Q&A, photos
- Location page audit: each location had a dedicated page but structure and content needed improvement
- NAP consistency: fixed discrepancies in citations and directories
- Review strategy: structured process for generating genuine reviews
- Local link building: chambers of commerce, local publications, industry directories
Key learnings
Local SEO is highly location-specific. One approach for every branch doesn't work. Each location needs its own fixes and its own tracking.
The client isn't named, and I've left the results off because I can't show you the working behind them.