Content Strategy

Hub-and-spoke architecture, E-E-A-T and topical authority. Content that ranks and converts.

What it is

Content strategy maps your content to search demand. Hub-and-spoke architecture, keyword clustering and E-E-A-T signals build topical authority. The goal is a content plan that earns rankings and supports conversions, not just traffic.

Who it's for

B2B, SaaS, professional services and content-driven brands. Sites with scattered content or unclear content direction. Teams ready to invest in content but needing a clear roadmap.

The process

  1. Keyword research and search intent mapping
  2. Competitor content gap analysis
  3. Hub-and-spoke architecture design
  4. Topical authority mapping
  5. Prioritisation (RICE or similar)
  6. Content briefs and implementation guidance

Deliverables

  • Content architecture document
  • 3–6 month content roadmap
  • Keyword clusters and briefs
  • E-E-A-T and UX recommendations

Typical timeline

Strategy phase: 3–4 weeks. Roadmap can extend to 6+ months.