Content Strategy
Content plans built around what your customers search for, with each page supporting the others.
What it is
Content strategy matches what you publish to what people actually search for. I group keywords by intent, plan hub pages and the pages that support them, and make sure each piece shows who wrote it and why they know. The aim is enquiries, not just traffic.
Who it's for
B2B, SaaS and professional services businesses, especially where the blog has grown without a plan. It suits teams who are ready to put time into content and want to know what to write first, and what to stop writing.
The process
- Keyword research and search intent mapping
- Competitor content gap analysis
- Hub-and-spoke architecture design
- Topical authority mapping
- Prioritisation (RICE or similar)
- Content briefs and implementation guidance
Deliverables
- Content architecture document
- 3–6 month content roadmap
- Keyword clusters and briefs
- E-E-A-T and UX recommendations
Typical timeline
Strategy phase: 3–4 weeks. The roadmap can run 6 months or more.