Local SEO

Google Business Profile, location pages and local link building. Win local pack and map rankings.

What it is

Local SEO optimises your visibility in location-based search. It covers Google Business Profile, location landing pages, NAP consistency and local link building. Essential for businesses serving specific areas—from Swansea to UK-wide.

Who it's for

Local businesses, multi-location brands, service-area businesses and anyone targeting "[service] near me" or "[service] Swansea" queries. Works for single locations and expanding networks.

The process

  1. Google Business Profile audit and optimisation
  2. NAP and citation consistency check
  3. Location page audit (or creation)
  4. Local link building strategy
  5. Review and reputation guidance

Deliverables

  • GBP optimisation report
  • Location page recommendations
  • Citation and link targets
  • Ongoing monitoring setup (optional)

Typical timeline

Initial audit: 2–3 weeks. Results vary by market competitiveness.