SEO Automation
Scripts, API pipelines and reporting that take the repetitive work off your team.
What it is
SEO automation is the scripts, dashboards and reporting pipelines that do the repetitive work for you. I pull data straight from Search Console, GA4 and crawl tools through their APIs, so reports build themselves. A failed pull shows up as an error, not as a quiet gap in a spreadsheet.
Who it's for
In-house teams and agencies who run the same audits, reports or data pulls by hand every month. It pays off fastest on large sites, multiple properties or a full book of retainer clients.
The process
- Discovery: identify repetitive tasks and data gaps
- Design: scope automation or tool requirements
- Build: scripts, APIs, dashboards or custom tools
- Deploy and document
- Iterate based on use
Deliverables
- Custom scripts or tools
- Documentation and handover
- Integration with existing workflows
- Ongoing support (optional retainer)
Typical timeline
Depends on the scope. Small automations take days. Full tooling takes weeks to months.