SEO Automation

Custom tooling, programmatic SEO and process efficiency. Scale without scaling headcount.

What it is

SEO automation covers custom scripts, dashboards, reporting pipelines and programmatic content. It reduces manual work and surfaces insights that spreadsheets miss. Built on a decade of experience with technical SEO and tooling.

Who it's for

In-house teams, agencies and ambitious brands. Anyone repeating audits, reports or data pulls manually. Clients with large sites, multiple properties or complex data needs.

The process

  1. Discovery: identify repetitive tasks and data gaps
  2. Design: scope automation or tool requirements
  3. Build: scripts, APIs, dashboards or bespoke tools
  4. Deploy and document
  5. Iterate based on use

Deliverables

  • Custom scripts or tools
  • Documentation and handover
  • Integration with existing workflows
  • Ongoing support (optional retainer)

Typical timeline

Varies by scope. Small automations: days. Full tooling: weeks to months.